Like a lot of web tools, WordPress is built and sold as “easy to use.” That’s one of the ways I pitch WordPress to users on my campus—it’s so easy to put content online. But even if it’s technically easy to publish, the actual work of planning and executing a content strategy that aligns with […]
As director of digital media at the University of Rochester, Lori Packer is responsible for the design, maintenance and content strategy for several central university websites, including the university’s homepage and news site. Her team also manages the university’s central social media accounts and strategy. Lori is also part of the design and editorial team for Futurity.org, an online magazine for research news from more than 60 universities around the world.