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From our podcast:

Succeeding at Content Strategy And Everything Else

Duration: 49:05

Like a lot of web tools, WordPress is built and sold as “easy to use.” That’s one of the ways I pitch WordPress to users on my campus—it’s so easy to put content online. But even if it’s technically easy to publish, the actual work of planning and executing a content strategy that aligns with your organization’s needs is incredibly hard. Where do you even start?

This episode features WPCampus community members Brian DeConinck and Lori Packer. Lori is the Director of Digital Media at the University of Rochester. She spoke at WPCampus 2017 about how to succeed in content strategy and more in her presentation: A four-step guide on how to succeed at practically anything.

And if you’re interested in learning more about HighEdWeb:

Episode Audio

Brian DeConinck

Digital accessibility specialist. Formerly at NC State University, now in the private sector.

Lori Packer

  • Director of Digital Media, University of Rochester
  • @loripa

As director of digital media at the University of Rochester, Lori Packer is responsible for the design, maintenance and content strategy for several central university websites, including the university’s homepage and news site. Her team also manages the university’s central social media accounts and strategy. Lori is also part of the design and editorial team for, an online magazine for research news from more than 60 universities around the world.